FROM INSIGHT TO ACTION

RESET LA 26 brings together those ready to turn shared understanding into tangible change, connecting research, production, and creative practice in one coherent conversation.

RESET London 25 brought together executives from Animation, Architecture, Automotive, Design & Manufacturing, Digital Fashion, Live Entertainment, VFX, and more to confront a hard truth:

“We can’t just keep speeding up old workflows and expect different outcomes.
It’s time to rethink everything — from ambition and budget alignment to how we structure teams and technology.”

Across two days of closed-door exchange, one consensus emerged — creativity, business, and technology are dangerously out of sync.
• AI and real-time systems are now unavoidable, yet painfully complex to scale.
• Standards have multiplied faster than they interoperate.
• Open source gains momentum but still struggles to reach enterprise maturity.
• Cloud remains a double-edged sword.
• Education lags behind.
• And too many leaders keep patching legacy workflows instead of re-imagining them.

RESET 25 made one thing clear: the time for diagnosis is over. The manifesto has been written.

RESET LA 26 begins where London left off — transforming shared understanding into shared initiatives, and collaboration into tangible progress.

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WHY RESET LA 26 IS DIFFERENT

Los Angeles is overflowing with events about “AI in entertainment” — panels, pitches, and PR.

RESET is not one of them.

RESET LA 26 is where the industry drops the façade and faces the questions most summits avoid. The conversation continues from London — and this time, it’s about execution

→ Integration of open-source technologies that could transform pipelines — if collaboration replaced fragmentation.

→ Communication between standards — OpenUSD, glTF, ACES, ISO 19650, and more — because the issue isn’t the standards, it’s the gaps between them. We need bridges, not walls.

→ Education, learning, and training still struggle to cope with the acceleration. Too many programs teach skills for a world that no longer exists, while seasoned professionals fight to keep pace. It’s time to listen to the educators working hard to close the gap.

→ The cloud’s mixed promise of flexibility versus the realities of cost, latency, and sustainability.

→ Software and tech providers forced to innovate while fighting for sustainability as clients demand freedom and low dependency.

→ Leadership inertia — executives who recognize the need for change yet cling to outdated playbooks, outsourcing innovation instead of trusting those who build.

RESET LA 26 exists precisely because the industry doesn’t need another showcase — it needs a working coalition.
A place where production studios, technologists, educators, and researchers exchange actionable insight — not to restate the problem, but to identify what must be built next: shared infrastructure, interoperable workflows, and scalable models that bridge silos from games to film, from fashion to architecture.

WHAT WE’RE BUILDING TOGETHER

At The Third Floor’s Los Angeles headquarters, RESET LA 26 moves from analysis to action — from identifying dysfunction to designing what comes next.

Here, executives, technologists, and creatives work side by side to confront the structural challenges that keep industries stuck — and turn shared insight into shared initiatives: pilot projects, partnerships, and cross-industry experiments that move the conversation from tension to implementation.

→ Integrate AI and real-time workflows responsibly — enhancing creative intent rather than replacing it.
→ Transform open source from ideology to infrastructure — shared tools that scale, not just inspire.

→ Build connected pipelines that allow content to flow seamlessly between game, film, and immersive experiences — bridging industries that currently operate in silos.
→ Make standards communicate — bridging OpenUSD, glTF, ACES, USDZ, Gaussian Splats, and more into coherent, interoperable ecosystems.

→ Redefine education, learning, and training for a world where skills expire fast and learning never stops.

→ Connect research and production — linking institutions like CoSTAR with studios and vendors to turn academic exploration into actionable, open frameworks.
→ Expose the challenges of the cloud — balancing flexibility with cost, latency, and sustainability.
→ Support software and tech providers as long-term partners — aligning innovation with economic reality.
→ Align ambition with sustainable budgets and measurable ROI — design to fit the budget, not chase it.
→ Foster new business models that reward collaboration, adaptability, and shared ownership over blind scale.
→ Rebuild leadership culture — moving from paralysis and outsourcing to empowered, accountable, cross-functional teams.
→ Reinforce the triad of business, creativity, and technology — because when one fails, the system breaks.

RESET LA 26 isn’t about showcasing technology — it’s about forging coalitions of action that connect fragmented ecosystems into shared workflows and open collaboration, proving that innovation, profitability, and creativity can thrive together.

A CONFIDENTIAL, CANDID, AND HIGH-TRUST SPACE

RESET LA 26 is not a conference.
There are no cameras, no spectators, and no marketing.
It is a closed-door think tank where high-level peers — CEOs, CTOs, creative directors, and strategists — tackle shared challenges with candor and precision.

Each session begins with a short provocation, followed by open, audience-led dialogue.
The goal is not consensus, but progress — turning insight into implementation, strategy into practice, and tension into transformation.

THE CONTINUING JOURNEY

RESET London 25 defined the crisis.
RESET LA 26 focuses on implementation — practical systems, pilots, and partnerships that make change real.
Later this year, RESET London 26 (September 7–9, 2026) will measure what worked, what didn’t, and what comes next.

JOIN THE CONVERSATION

Participation is by invitation only.
→ Apply for an Invitation
→ Download the Sponsorship Brochure
→ Travel & Accommodation Info

RESET LA 26 — a private reckoning for those ready to rebuild the creative industries from the inside out.