Design & Manufacturing – Ideation
Immersive Experience for the Co-creation of New Products – Lessons learnt from collective ideation in VR public installations
David Nahon – Dassault Systèmes
IF WE LEVERAGE THE SIMPLICITY OF VR, CAN ANYONE SKETCH IDEAS AND BRING THEM TO LIFE ?
Behind all successful products lie brilliant ideas. But in today’s age of experience, those brilliant ideas are no longer exclusive to domain experts. The users of those future experiences, any inhabitant of our planet, can imagine sustainable innovations. The actual challenge is to find the appropriate means to empower anyone with creative solutions.
We present here how we discovered the first set of answers combining technology and methodology, based on 2 generations of VR 3D sketching experiences.
3DEXPERIENCE Lab, Immersive Experience Director – Dassault Systèmes
David Nahon has been a pioneer in the commercial history of software solutions for VR, having directed the development of the first Immersive Room running on PCs (the SAS Cube in 2001) and the first commercial game engine for VR (Virtools VR Pack in 2003).
Since 1995, he has built dozens of immersive user experiences for public exhibitions (beginning with Z-A.net) and has been actively involved in the VR scientific community, giving him a highly qualified view on both technologies and human factors.
Within Dassault Systèmes’ 3DEXPERIENCE Lab, David incubates new business experiences, researching value in the 11 industries addressed by the group, leveraging the network of emerging technology partners he animates.
David is also a key animator of the global French VR community, having co-founded the AFXR.org, the leading French association on XR.
Dassault Systèmes provides business & people with 3DEXPERIENCE universes to imagine sustainable innovations capable of harmonizing product, nature and life.