RESET
RETHINK, REINVENT, RESET!
“We can’t just keep speeding up old workflows and expect different outcomes.
It’s time to rethink everything — from ambition and budget alignment to how we structure teams and technology.”
— Rick Stringfellow, EA Entertainment
Across industries, the ground is shifting.
AI is breaking the rules.
Budgets are collapsing under their own weight.
Pipelines have become relics.
And the gap between what we need to deliver and how we deliver it grows wider every day.
The pressure is unprecedented. Legacy workflows and outdated strategies won’t save us.
It’s time for a RESET.
RESET was created for this moment.
Not as a conference.
Not as another cycle of panels and presentations.
But as a reckoning — a closed-door forum where leaders from VFX, animation, AECO, automotive, games, digital twins, education, and real-time innovation confront reality together and architect what comes next.
This is where the old model ends — and the new one begins.
THE RESET ARC
Three Editions. One Purpose.
To transform insight into adoption — and adoption into industry-wide change.
RESET LONDON 2025
The Revelation — Naming the Crisis
London 25 was the wake-up call.
In one room, the industry admitted the truth:
- Technology isn’t the bottleneck — adoption is.
- AI is no longer a curiosity — it’s a survival requirement.
- Budgets and ambition have become dangerously misaligned.
- Silos, standards, and legacy workflows are extracting a translation tax no one can afford.
- Education is out of sync with the real-world pipelines students are entering.
RESET London didn’t offer comfort — it offered clarity.
RESET LOS ANGELES 2026
The Battle Plan — Turning Insight Into Action
February 23–24, 2026 — The Third Floor, Los Angeles
Between the Annie Awards and the VES Awards
London told us what must change.
Los Angeles is where we begin changing it.
RESET LA gathers 30 leaders — no cameras, no press, no posturing — to answer a single, brutal question:
How do we transform workflows, culture, budgets, and teams fast enough to survive the next five years?
Because the truth is uncomfortable:
New workflows require investment, retraining, and short-term disruption before delivering long-term gains.
Most studios are not built for that leap.
RESET LA tackles the real obstacles:
- AI that is powerful, predictable, and production-ready
- Economic models that justify internal transformation
- Real interoperability: USD + glTF + splats + the next wave
- Cloud, hybrid compute, and cost realism
- Education that trains for the world we’re entering — not the one we’re leaving
- Cross-industry working groups to prototype real solutions
RESET LA is not discussion — it is deployment.
RESET LONDON 2026
The Summit — Where Outcomes Return to the Room
September 7–9, 2026 — Bentley Systems HQ, London
London 26 isn’t the sequel — it’s the synthesis.
This is where:
- AI + real-time playbooks are revealed
- Workflow experiments from RESET LA show results
- Cross-industry working groups present prototypes
- Standards bridges begin to take form
- Education frameworks are aligned with studio reality
- Leaders commit to 12-month action plans
RESET London 26 is where the community returns with work done, not just work discussed.
WHO RESET IS FOR
Those who shape the next decade of creation:
- C-suite & senior executives
- Studio heads & decision-makers
- CTOs, CIOs, Heads of Innovation
- Pipeline, R&D & real-time leaders
- Educators preparing tomorrow’s talent
- Builders of AI, realtime, cloud, standards & ecosystems
If you’re responsible for where your industry goes next, this is where the real conversations happen.
THE RESET METHOD
Small. Sharp. Confidential. Transformative.
RESET abandons the broken conference model.
- No stages
- No panels
- No keynote theater
- No cameras
- No journalists
- No sponsor pitches
Instead:
- Ignition Statements — sharp provocations
- Working Sessions — sleeves rolled up
- Insight Contributors — signal without noise
- Action Tracks — designed to continue between editions
RESET is not a content event.
RESET is a decision-making engine for the people shaping the future of creation.
CHOOSE YOUR ENTRY POINT