Fostering customer engagement through real-time interactive experiences

Laura Longworth – Daimler Trucks North America

Unlike passenger automotive, the commercial vehicle industry has unique customers with different expectations. Daimler Trucks North America has been using real time immersive experiences to give our customers the first experience of what their truck could be with their unique needs in mind. Visualizing technical details like mounting points, cable routing, 3rd party accessory integration and customized features, all before the truck exists in the real world. Leveraging real-time interactive experiences can help us communicate our product offering more effectively and build a strong partnership with our customers.

Personal Profile
Laura Longworth 
Innovation and Emerging Technology Lead AR/VR – Daimler Trucks North America

As an Innovation and Emerging Technologies Lead, Laura Longworth specializes in Virtual and Augmented Reality technology integration and development. She is passionate about advancing the use of virtual and augmented reality technology for business enterprise solutions and identifying areas of the business that emerging technology can serve the greatest impact. Throughout her career she has enabled businesses to leverage immersive technology for product visualization, customer collaboration, marketing experiences, manufacturing optimization, and global collaboration. She is highly experienced in integrating this exciting technology into applicable product development processes while also strongly passionate for the unbridled creativity and unique experiences that the virtual world offers.

Company Presentation
Daimler Trucks North America

Daimler Trucks North America (DTNA) is the leading commercial vehicle manufacturer in North America. DTNA’s portfolio of distinctive brands serves a multitude of industries and commercial vehicle applications. Through its affiliated companies like Detroit Diesel Corporation, the company also is a leading provider of heavy- and medium-duty diesel engines and components. DTNA is a Daimler company, the world’s leading commercial vehicle manufacturer.